Custom Rods
Build a Rod That's Yours
Custom built. Built to fish. Built for you.
Create a custom Lucky Strike rod with your choice of length, rod style, colors, marbling, and personalization. Use this page to guide you as you make your selections.
How It Works
1
Choose Your Options
Select your rod length, spinning or conventional setup, colors, marbling, and personalization.
2
Submit Your Build
Review your selections and submit your custom rod request.
3
We Build It
Once your 50% deposit is received, production begins.
4
Complete & Ship
Your remaining balance is due when the rod is complete and before shipping or delivery.
CHOOSE YOUR BUILD
Spinning or Conventional
Spinning
Designed for spinning reels.
Conventional
Designed for conventional reels or bait casters.
Choose the length that best fits your fishing style and preferences. Ex. MHX 7020 means the rod is 7 ft long and can handle up to 20 lb test, MHX 6050 means the rod is 6 ft long and can handle up to 50 lb test.
Rod Length
Shorter
Stiffer and more leverage.
Longer
More control and feel.
Grip
Cork or UVA Foam for your preference.
PERSONALIZATION
Add your name, initials, boat name, or another personal detail to your rod. Up to 20 characters (including spaces). Simply include your request in the custom build form.
MAKE IT YOURS
Wrap Colors
Choose your thread color (1) to create your custom look.
Marbling creates a unique pattern within the finish of the rod. Each design is one-of-a-kind.Choose your colors (up to three) and we’ll create the design. You can mix Regular and Metallic colors.
Marbling
Actual colors may vary slightly depending on lighting, finish, and screen settings.
PRICING
Custom Rod — $425
$213 Deposit
Due before production begins.
$212 Final Payment
Due upon completion and before shipping or delivery.
Shipping: Additional and calculated based on destination.
READY TO BUILD?
Choose your options, submit your build, and we’ll take it from there.



